Step One: Identifying Your Keywords with Adwords Make Money
The keyword you use should be your main keyword for your niche site. From this, you can create stem keywords or keywords relating to your main phrase keyword. When using Adwords Make Money, it is important to experiment with as many keywords as possible. This means a fair amount of work generating and analyzing keywords that may be useful to your ad campaigns. If you don’t have good keywords – you’re screwed.
Create a list of your keywords and maintain this list, building a gradual amount of positive and negative keywords. Positive words are basically words you want to see in your keyword phrase. Negative words are the opposite.
Step Two: Writing Ads for Adwords Make Money and developing your campaigns.
Once you’ve got the keyword situation under control, its time to utilize them and mix them into your ads. Ok, you wanna know the secret to creating a good ad? Its all about EXPERIMENTATION. Much like the keywords, its a matter of finding the one that works for you and brings targeted traffic to your website. The method I want you to use is called Ad-Splitting. This is where you’ll have one ad up for X amount of time, then rotate it with another, then another and another. Each time you rotate an ad you make specific notes as to the fluctuations in Click-through-rates, order form impressions and your quality score. Once you’ve got the best ad, you stick with it and watch the cash roll on in. Good times!
Step Three: Maintaining quality scores with Adwords Make Money
Its also quite important to maintain a good quality score. A quality score that remains low on the long term has the potential to get your account banned. A quality score is basically made up of your landing page quality, meaning its relevancy to keywords and unique content, and your ad relevancy. Your ad relevancy is just how relevant your ad is to the keyword and the click-through-rate. A higher CTR denotes relevancy and usefulness to the user. This will increase your ad position and your quality score. A higher quality score means you pay less per click so get to it!
Step Four: Monitoring your campaigns in Adwords Make Money
This is more a side note than anything else, but if you don’t do it you’re going to get burnt in your daily budgets sooner or later. The marketplace can change dramatically very quickly, especially in hot markets. This is not such an issue as a newbie, but as you progress you’ll want to tackle harder markets.
These basics can only take you so far and you’re really letting yourself down in the long run without having a comprehensive guide to Adwords Make Money. A professional, indepth guide can be found here